Selected systems
This work was led under our creative strategy during our time as founders of Resonance Sonic Branding (later acquired by Songtradr). All trademarks and materials remain the property of their respective owners. Inclusion does not imply endorsement or an ongoing commercial relationship.
Australian Open
Building a sonic ecosystem for the world's "Happy Slam."
Case Study →
Optus
Designing a sonic system for consistency at scale.
Case Study →
Woolworths
Evolving a decades-old sonic asset into a flexible system that could scale across modern retail complexity.
Case Study →
Qantas
Creating a signature soundtrack for Australia's national carrier.
Case Study →
Samsung
Performance enhancing music Olympic athletes.
Case Study →
ANZ
Sonic branding for the bank with personality.
Case Study →
Fiji Airways
Creating a sonic anthem that represents a nation in the sky.
Case Study →
Budget Direct
Building brand salience through a sung audio signature.
Case Study →
CommBank
Sonic branding for Australia's leading bank.
Case Study →