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Frameworks, thinking, and practical guidance for leaders trying to make sound work across modern organisations.
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01
Most brands commissioning sonic branding today are solving the wrong problem.
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02
The sonic identity you commissioned three years ago is sitting in a folder somewhere.
03
If everyone loves it immediately, it's probably not distinctive enough
04
Coherence without sameness. Different contexts require different expressions.
05
Commissioned assets that sit unused are worse than having nothing.
06
Why catchiness isn't the only goal
07
A sonic logo, also commonly referred to as an audio logo - Do you need one?
08
The sound on the end of the ad is the smallest part of sound that actually touches a customer.
09
Your sonic branding feels dated now, what do you do?
10
Should my sonic brand match my visual brand identity?
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